Today there was an announcement regarding the partnership between Reflect and TXT4CRM to bring together the power of digital signage and mobile messaging.  What does this mean?  There are many successful marketing campaigns leveraging mobile messaging solutions.  While there are many new mobile apps for smart phones and an array of experiments taking place with personalized shopper engagement, there are still some very fundamental ways that mobile messaging can be leveraged today to a very broad base of users.  TXT4CRM is helping brands and agencies to maximize their efforts with proven techniques that deliver results.

One of the issues with mobile messaging campaigns is that, even though they can reach most consumers with low barriers to entry like SMS-based engagement, the method for initiating awareness and promotion of these campaigns is most often relegated to printing, shipping and displaying static point-of-promotion materials in retail environments and public venues.  This is where digital signage can help.  The messaging campaigns can be conceived and delivered to the point of display very rapidly, but the awareness of digital displays versus static signage is proven to be dramatically better.  And accentuating the mobile messaging and offers with rich media content provides more tools for effective engagement and value proposition to brands, retailers and shoppers.

Reflect will continue to leverage partnerships and provide offerings that we believe empower retailers and brands with the tools they need to effectively engage their customers with digital technologies across channels.

Below is the announcement that was released:

Reflect Announces Partnership with TXT4CRM

Adds Mobile Engagement Solutions to Arsenal of Full-Service In-Store Digital Media Offerings

DALLAS, August 31, 2010 – Reflect Systems, a leading, national full-service provider of in-store digital media solutions including digital signage, today announced a strategic partnership with TXT4CRM, a technology platform and service provider of comprehensive mobile marketing engagement solutions. The alliance enables both companies to equip their clients for the future of retailing, by offering multi-channel customer engagement solutions that change customer behavior through optimized merchandising and produce sales results.

“We partnered with Reflect because they have the technology, the experience and the trust of some of the largest U.S. retailers,” said Carrie Chitsey, chief executive officer of TXT4CRM. “By developing more cohesive mobile and in-store media platforms with Reflect, we’ll provide enhanced results for clients and help them achieve stronger connections with the shopper at the point of sale and beyond.”

Using Reflect’s market-leading ReflectView platform in conjunction with TXT4CRM’s mobile solutions, retailers and brands can now easily present and manage mobile engagement programs through in-store digital displays and interactive kiosks, in addition to delivering messages via text. The cohesion of in-store digital media (point of sale) solutions with mobile marketing (anytime, anywhere) solutions, allows companies to more effectively provide timely and targeted engagement with shoppers on their in-store and post-store shopping journeys.

“We’re excited to join forces with TXT4CRM and look forward to advancing cutting edge solutions together,” said Matt Schmitt, co-founder and chief executive officer of Reflect. “Our respective solutions are unique and proven game-changers, and combining the two strategies will be pivotal for our clients.”

About Reflect

Founded in 2001, Reflect is a leading, national full-service provider of in-store digital media solutions including digital signage, interactivity applications and assisted shopping features; and ReflectView, the most flexible, scalable and proven digital media merchandising solution on the market. Headquartered in Dallas, Reflect has nearly a decade of industry experience gained from developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, entertainment and quick service restaurants (QSR).  For more information about Reflect, please visit www.reflectsystems.com.

About TXT4CRM

TXT4CRM is a mobile engagement company that provides a proven mobile engagement software platform and consulting services to enable companies to rapidly design, deploy and analyze a variety of innovative mobile marketing engagement solutions that drive revenue, build relationships and capture operational efficiencies.  Used by leading brands, retailers, advertising agencies and other software providers, TXT4CRM processes millions of mobile interactions a month.  Our software and services span the entire mobile marketing spectrum form SMS/MMS to mobile web and mobile application development. For more information about TXT4CRM, please visit www.txt4crm.com.

Partnership Offers Retailers One-Stop Shopping for In-Store Digital Signage, Music and Video Experiences

Reflect Systems, a leader in in-store digital media solutions, announced today a strategic partnership with DMX, an international leader of experiential in-store and new media services, including music, messaging, video and scent experiences. Effective immediately, this partnership offers retailers and other businesses a more dynamic suite of services to create brand differentiation and shape their customer’s in-store experience.

“This partnership brings together Reflect’s proven in-store digital media technology with DMX’ extensive content capabilities and established field support network, allowing us to provide retailers with a robust offering to really address the need for creating an in-store experience that’s compelling to shoppers and profitable for retailers,” said Matt Schmitt, co-founder and chief executive officer of Reflect.

DMX and Reflect will enable organizations to easily manage video and promotional messaging using Reflect’s market-leading digital media software, ReflectView, as the underlying technology. The ability to integrate in-store solutions provides retailers with better management control, increased compliance and a more efficient use of resources. Under the moniker “CenterStage powered by Reflect”, DMX will bring to market a proven, robust, flexible solution for large-scale digital signage deployments. Reflect will expand its offerings to include services from DMX, including commercially licensed music, video content, and other retail sensory offerings.

“Reflect understands the value of an in-store strategy, in addition to having the technology to power it,” said Brian McKinley, vice president of marketing for DMX. “They have a successful track record with some of the largest retailers in the U.S., who rely on Reflect’s solutions to manage their in-store media networks.  This track record made them a very attractive partner to DMX.”

About DMX, Inc.

Recognized as an international leader of experiential marketing services, DMX creates cohesive brand experiences across physical and digital environments. From mobile enhanced in-store activation, to branded digital music microstores, from branded streaming music players embeddable across social networking sites, to turnkey music promotions, DMX’s interactive strategies leverage a brand’s physical and digital properties to create unique customer experiences. DMX’s in-store services include music, video/digital signage, scent marketing and audio/video systems. For more information please visit www.dmx.com or download the DMX iPhone application at iTunes.

Download the full press release here.

Great news for the GameStop TV network.  4,100 stores have been installed and are actively running the in-store digital media network.  The Reflect team worked closely with CBS and GameStop on what has been a smooth deployment for one of the largest in-store media networks in the world.

From the CBS press release:

Intercept studies conducted on behalf CBS and GameStop show that 91 percent of shoppers find GameStop TV “entertaining” and 88 percent also find it “informative.” Furthermore, 85 percent of GameStop shoppers say they are more likely to purchase consumer products or services promoted on GameStop TV.  In addition, intercept studies confirm that advertisers experience significant increases in awareness and brand recall during advertising campaigns on GameStop TV.

Read the full press release here.

New hires expand business development for growth in enterprise software and service solutions.

Dallas, Texas – March 10, 2010 – Reflect Systems, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, sales, and solutions management.

Bill Warren joins Reflect as President and will focus on business development and driving further growth and adoption of Reflect solutions in the market. Mr. Warren brings over thirty years of experience in executive leadership in solutions delivery in the technology and service sectors. Mr. Warren held senior-level leadership positions at Accenture, where he was an early contributor in developing the services business into the global organization it is today. He has also been instrumental in developing several media and communications and consumer fulfillment companies. Mr. Warren sits on the board of several business, academic and community organizations.

Arturo Florcruz has joined the team as Director of Sales. Mr. Florcruz has over twenty years of experience in technology sales and sales management. Mr. Florcruz has held senior level positions at Fortune 100 companies such as Ameritech and SunGuard, in addition to being instrumental in the foundation of technology companies including Ovation Communications and Raindance Communications.

Christian Jennings joins Reflect as Senior Sales Engineer and Solutions Specialist. His responsibilities will include pre-sales support for software and services, in addition to working with Reflect’s internal teams and industry partners to develop and implement a solutions-based approach to managing customer relationships. Mr. Jennings has over fifteen years of experience developing and implementing enterprise solutions with organizations, including BEA Systems and Fuego, a business procedure management provider.

“We’re excited to welcome our new team members. We believe our customers and partners will benefit greatly from these additions, and that Reflect will continue to build a reputation as a leader in our market,” said Matt Schmitt, Founder & CEO of Reflect Systems. “Bill’s successes in growing businesses and serving enterprise customers are great assets for Reflect. We look forward to leveraging his experience and his passion to position Reflect as a forerunner in the digital signage industry. Arturo and Christian bring deep experience and expertise in delivering enterprise solutions to customers and managing relationships for long term success, which will benefit our partners and clients.”

DSE 2010

If you are attending DSE 2010 this week in Las Vegas stop by to visit Reflect at Booth #1627.

See the in-store digital merchandising POD used by DDC and Labatt.  Also, we’ll be showing how to use the new “Smart Media” features for ReflectView 5 for easily targeting by geography and time for your digital signage promotions, and check out the new support for leveraging Windows 7 players as well as new options for embedded media appliances that are integrated with ReflectView.

E-mail us at info@reflectsystems.com if you’d like to set up a specific time to talk.  If you won’t be at the show, let us know and we’ll find a time that works for you to talk.  We can tell you about new developments from the show, what’s going on with our great partners, and what your plans are this year for digital media.

Also, follow us on twitter (http://www.twitter.com/reflectsystems).

Strong, immediate boosts in sales prompted Labatt Breweries of Canada to more than double the footprint of an in-store digital merchandising program developed and managed by veteran digital signage solutions company Digital Display and Communications (DDC) together with technology provided by Reflect Systems, Inc.  Labatt will expand the number of “POD” digital signage merchandising units it has in the field to more than 500 by early 2010, based on the encouraging results of an initial rollout of 200 units that started in selected Western Canada retailers in 2009.

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Reflect to demonstrate connected experiences and new capabilities of the industry-leading ReflectView solution for In-Store Media and Digital Signage.

Dallas, Texas – January 7, 2010 – Reflect Systems, a leading provider of digital media solutions to retailers, will join with Microsoft Corp. at the National Retail Federation’s Annual Convention in New York January 10-13, 2010 to show the latest in-store digital retailing solutions based on Microsoft software.  Reflect Systems will demonstrate the newest capabilities of the ReflectView digital media software suite, including support for multi-touch interactivity and dynamic content using the rich graphics capabilities of Windows 7, in Microsoft booth No. 836.

ReflectView is used to power in-store digital media for leading retail brands, including Best Buy, GameStop, Target, and Verizon Wireless.  Reflect Systems announced this year that total active digital displays powered by ReflectView have surpassed the 175,000 milestone.  From digital signage for merchandising to interactive applications and point of service systems, ReflectView is used to ensure delivery and execution for rich media messaging in retail environments. [...]

Dallas, Texas, October 19, 2009 - Reflect Systems, a leading provider of digital media software and services, and CE labs, a top manufacturer of high-end audio and video products, today announced support for networked media appliance control in the ReflectView Digital Media Platform.  The ReflectView software and CE labs media appliances enable high quality digital media at points of promotion including in-store media screens, digital signage, menu boards and interactive applications. [...]

Dallas, Texas, October 6, 2009 - Reflect Systems, a leading provider of digital media software and services, today announced the expanded reach of ReflectView digital media networks, including the milestone of 175,000 active displays in use by retailers and businesses.

The ReflectView digital media platform is used to create deeper relationships with shoppers and out-of-home audiences by providing engaging digital media experiences with compelling media content and interactive solutions.  Reflect Systems’ networks engage shoppers with in-store media content, merchandising messages and advertising that serve the unique needs of retailers and their shoppers while reaching an audience of over 145 million shoppers each month. [...]